Power of Radio

On the 30th September 1974 on 1170MW, Swansea Sound burst into life!

On Swansea Sounds’ 21st birthday on the 30th September 1995, the younger sister 96.4FM The Wave appeared on the dial with the voice of Shaun Tilley and “Starship – We built this city”.

Fast forward to 2016 and in a time of many a choice with what we can listen to, the advancement of streaming services such as Spotify and Apple Music and old school CD’s, radio still has the upper hand. More choice has put radio in a strong position – DAB Digital Radio, AM, FM …

It seems people have their ‘radio favourites’ and this was proved to me on the 30th September 2016.

I was privileged to be on the radio at The Wave on that day …

In fact, I was on air 21 years to the exact time (Midday) that the station launched.

I was presenting daytime (10-2) covering regular presenter Phil Hoyles – who is on breakfast with Badger – because Claire is off on Holiday – You have to love a temporary schedule shuffle!

I was inviting listeners to get in touch as usual, but that day was special! Just the mention of the stations 21st birthday and my phone system was close to breaking (Coupled with the fact it was the Worlds Biggest Macmillan Coffee Morning – and so many people were getting involved!). I’ve done many a shows during my career, but I’ve never taken so many calls in the space of 4 hours as I did on Friday!

The ultimate power of radio. Without realising, it witnesses marriages, divorces, anniversaries, challenges, accomplishments – the list goes on!

Radio is like a person – When it celebrates a birthday – It gets lots of attention when it celebrates a milestone – even gets a cake!

Radio doesn’t really lose our attention though.

I don’t know about you, but radio (when I’m in work!) grabs my attention every single day.

Swansea Sound since 1974 and The Wave since 1995 have both been proud to be local and has never lost the attention from loyal listeners – Both still going strong in 2016.

Here in 2016, 4 years after presenting my first travel bulletin on both stations, I’m really proud to say that I’m part of the team in Swansea – and long live the “Power of radio!”


Help The Wave and Swansea Sound raise money for the Cash for Kids appeal – Click here